Softgiving Third-Party ACH Originator Benefits from Customer Risk Analysis Softgiving Founder & CEO, Matt Pfalzgraf, encountered many challenges as his quest to start a company began in 2016. If financial regulations are considered a bane to the largest banks in the United States, they proved a formidable hurdle to the Atlanta, Georgia startup whose client base consisted solely of nonprofit organizations.
His mission? To help these charitable groups find alternative fundraising solutions to increase donor retention, diversify their donor base, and cultivate relationships. If that wasn’t a big enough task, Softgiving, as an ACH originator, had to do so while adhering to the same financial regulations as the banking industry's "big four" financial institutions. By using AR Surveillance, Softgiving has reduced what used to be an all-day risk assessment process down to minutes.